e/Spratts

Information
has gloss	eng: Spratts was the worlds first manufacturer of dog biscuits. Its "Meat Fibrine Dog Cake" was the brainchild of American entrepreneur James Spratt who launched the biscuit in London circa 1860. The company began operations in the United States of America in the 1870s and, after Spratts death in 1880, the company went public and became known as Spratts Patent, Limited, and Spratts Patent (America) Limited. Spratts pioneered the concept of animal life stages with appropriate foods for each stage. The company successfully promoted their array of products for dogs and other domestic animals through the astute use of snob appeal. The company was the first to erect a billboard in London. In the 1950s, Spratt's was acquired by General Mills.
lexicalization	eng: Spratt's
lexicalization	eng: Spratts
instance of	c/Dogs as pets